**We work to make an impact**<br />
on the lives of our clients

Team

We are driven by the mission to build a common language between companies and banks, in the transition to the irreversible paradigm of sustainability.

We work to make an impact
on the lives of our clients We work to make an impact
on the lives of our clients

We work to make an impact
on the lives of our clients

Trust is one of our values and, therefore, the first question we must answer is, why working with SFgo? Because we know both sides of projects: companies and lenders. We know the great value that exists when they speak the same language. And we can be the interpreter between them.

We combine experience in commercial and investment banking with national and international advisory in the areas of structuring, financing, credit risk assessment and management.

We know well the challenges lenders face, but also the needs and expectations of companies, therefore we help them find the right path to creating sustainable financing models for the right projects for those who invest in them.

We work to make an impact on the lives of our clients and we are passionate about our work.

Joana Carvalho

Managing Partner, SFgo
Joana Carvalho

Joana Carvalho

Managing Partner, SFgo

I started my career in investment banking. Over these 20 years, I led several projects, inside and outside banking industry, which allows me to understand the different expectations of companies and the financial sector.

I had the honour of participating in the renegotiation and launch of PPP/concessions at the Portuguese State Technical Unit for Project Analysis (UTAP), I was a consultant for the European Commission and the Inter-American Development Bank, and I was an executive director at Banco Empresas Montepio, responsible for investment banking.

Whether on the banking or corporate side, I am excited about ambitious projects, and the idea that projects that are sustainable for the planet are more likely to succeed.

I am motivated to participate in this paradigm shift by supporting companies and banks on this joint path where sustainability and profitability can and must be synonymous.

Carla Coelho

Director of SFgo Academy
Carla Coelho

Carla Coelho

Director of SFgo Academy

I deeply believe in training as a tool for transformation — of people, teams and organizations. For over 15 years, I have been dedicated to creating impactful training projects aligned with the social, economic and environmental challenges of our time.

I hold a degree in Sociology and a Masters in Education, with specializations in Educational Mediation, Training Supervision and Gender Equality. I have supported companies and public entities in the design and management of capacity-building programs, as well as in the preparation of applications for EU funding (QREN, PT2020, PT2030, PRR, COMPETE, and FAMI) at all stages: from strategic diagnosis to implementation support.

At SFgo Academy, which I have the privilege to lead, I have developed training programs focused on human development, organizational culture and sustainability. I work with methodologies that are people-centered, rooted in meaningful learning and aimed at generating real value for both learners and organizations.

I am also the mother of three children — a role that inspires and transforms me daily, and strengthens my conviction that knowledge, when guided and well applied, has the power to build a more conscious, ethical, and humane future.

Daniela Escada

Sustainability Expert, SFgo
Daniela Escada

Daniela Escada

Sustainability Expert, SFgo

I hold a Master’s degree in Environmental Engineering and began my career in the field of environmental impact assessment. Over the years, I have had the opportunity to lead strategic projects not only related to impact assessment, but also to water resource management and the integration of sustainable solutions, both in Portugal and in international contexts. This experience allows me to understand, in an integrated way, the environmental and financial challenges that companies face today.

I have had the privilege of coordinating studies for complex projects such as desalination, dams, water supply systems and energy projects, working closely with public and private entities, as well as investment banks, always with a strong focus on sustainability and impact mitigation.

At SFgo, I currently support companies and financial institutions in their sustainability reporting, integrating ESG criteria and European requirements, and advising them on the next steps for a sustainable transition. I believe that sustainable projects are the ones with the greatest potential to thrive, and that profitability and environmental responsibility can, and should, go hand in hand.

What motivates me is contributing to this paradigm shift, helping to build a future where sustainability and economic viability are truly synonymous.

Gabriela González

Office Assistant
Gabriela González

Gabriela González

Office Assistant

I hold a degree in Nutrition and Dietetics and firmly believe that people’s well-being can bring about significant change, not only at the individual level but also globally. I currently perform my duties with dedication and a strong sense of purpose, contributing to the efficiency of SFgo’s processes and motivated by the opportunity to take part in projects with purpose and positive impact.

Juliana Alves

Associate
Juliana Alves

Juliana Alves

Associate

I hold a degree in Accounting and have a strong interest in sustainability and in how it increasingly shapes corporate practices and strategies.

At a time when sustainability is no longer optional and has become essential for companies to grow and maintain market trust, being part of this shift is something I embrace with great enthusiasm.

I am motivated by the possibility of contributing to projects that combine positive impact with meaningful results.

Joel Carvalho

Consultor
Joel Carvalho

Joel Carvalho

Consultor

I hold a degree in Mathematics and have spent more than two decades dedicated to teaching and professional training, always with a very clear focus: transforming complexity into clarity. Throughout these years, I’ve learned how to structure problems, communicate with precision, and build trust—skills that I now seek to apply in financial consulting.

I hold a Master’s degree in Educational Technology within the field of Educational Sciences, an area that strengthened my interest in methodologies, tools, and processes that make learning practical and useful. I enjoy challenges that push me to study, test, and continuously improve, with both discipline and curiosity.

At SFgo, I apply analytical thinking and my experience in capacity building to help companies interpret and structure their projects, assess feasibility, and prepare financial information. What motivates me is bridging numbers and strategy, helping turn intentions into solid, fundable projects aligned with sustainable growth.

SFgo

We build the bridge

Structuring debt and projects.

We work to make an impact on the lives of our clients and we are passionate about our work.